Article | Foundations and Trends in Marketing | 2009

Marketing and Innovations Management: An Integrated Perspective

by Elie Ofek and Olivier Toubia

Keywords: Marketing; Innovation and Invention; Management; Integration; Perspective;

Citation:

Ofek, Elie, and Olivier Toubia. "Marketing and Innovations Management: An Integrated Perspective." Foundations and Trends in Marketing 4, no. 2 (2009): 77–128.