Supplement | HBS Case Collection | May 2011

Hybrid Electric Vehicles: A 2011 Update

by John T. Gourville


This case is an addendum that updates HBS Case No. 502-025, "The Future of Hybrid Electric Cars." It covers the 10 years, 2001 to 2011.

Keywords: Product; Adoption; Auto Industry;


Gourville, John T. "Hybrid Electric Vehicles: A 2011 Update." Harvard Business School Supplement 511-125, May 2011.