Exercise | 2012 (Revised from original 2011 version)

Remicade/Simponi: Confidential Instructions for Johnson & Johnson

by Guhan Subramanian and Rhea Ghosh

Abstract

This two-party negotiation exercise features a real-life dispute between Merck and Johnson & Johnson regarding European distribution rights to two highly lucrative drugs.

Keywords: Price; Rights; Agreements and Arrangements; Negotiation Deal; Problems and Challenges; Risk and Uncertainty; Europe;

Citation:

Subramanian, Guhan, and Rhea Ghosh. "Remicade/Simponi: Confidential Instructions for Johnson & Johnson." Harvard Business School Exercise 911-045, July 2012. (Revised from original May 2011 version.)