Module Note | April 2011

The Boundaries of Customer Information Systems: Limiting Management Awareness of Strategic Opportunities

by Francisco de Asis Martinez-Jerez

Keywords: Customers; Information Management; Boundaries; Growth and Development Strategy;

Citation:

Martinez-Jerez, Francisco de Asis. "The Boundaries of Customer Information Systems: Limiting Management Awareness of Strategic Opportunities." Harvard Business School Module Note 111-102, April 2011.