Background Note | HBS Case Collection | April 2011

Online Research Guide

by Lynda M. Applegate, William R. Kerr, Ann Cullen and Alexis Brownell


This note provides students with an approach to using online databases to analyze companies, industries, markets, including country markets.

Keywords: Business Model; Decisions; Data and Data Sets; Markets; Supply and Industry; Planning; Research; Online Technology;


Applegate, Lynda M., William R. Kerr, Ann Cullen, and Alexis Brownell. "Online Research Guide." Harvard Business School Background Note 811-095, April 2011.