Publications
Publications
- April 2011
- HBS Case Collection
Todovino: Can Your Rival be Your Friend? (TN)
By: Francisco de Asis Martinez-Jerez
Abstract
Teaching Note for 111071.
Keywords
Joint Ventures; Cost vs Benefits; Partners and Partnerships; Brands and Branding; Risk and Uncertainty; Online Technology; Food and Beverage Industry
Citation
Martinez-Jerez, Francisco de Asis. "Todovino: Can Your Rival be Your Friend? (TN)." Harvard Business School Teaching Note 111-109, April 2011.