Teaching Note | HBS Case Collection | April 2011

Todovino: Can Your Rival be Your Friend? (TN)

by Francisco de Asis Martinez-Jerez


Teaching Note for 111071.

Keywords: Joint Ventures; Cost vs Benefits; Partners and Partnerships; Brands and Branding; Risk and Uncertainty; Online Technology; Food and Beverage Industry;


Martinez-Jerez, Francisco de Asis. "Todovino: Can Your Rival be Your Friend? (TN)." Harvard Business School Teaching Note 111-109, April 2011.