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Module Note
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2011
Market Design in Online Businesses
by
Peter A. Coles
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Abstract
"Market Design in Online Businesses" characterizes the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and helps equip entrepreneurs with tools to overcome these obstacles. Key principles include ensuring thickness, alleviating congestion stemming from overuse, addressing asymmetric information, ensuring that it is safe and straightforward for users to participate, and designing monetization strategies that do not disrupt, but instead contribute to the well-being of the ecosystem.
Keywords: Entrepreneurship;
Framework;
Information Management;
Market Design;
Problems and Challenges;
Safety;
Strategy;
Online Technology;