Case | HBS Case Collection | April 2011 (Revised October 2012)

Fast Retailing Group

by Hirotaka Takeuchi


On January 1, 2011, Tadashi Yanai, the CEO of Fast Retailing Group (FR), sent his annual New Year's message to everyone in the company. The message, entitled "Change or Die," declared that FR - which included UNIQLO, Theory, Comptoir des Cotonniers, Princesse tam.tam and others within the group - would become the No. 1 apparel company in the world.

Keywords: Expansion; Global Strategy; Retail Industry;


Takeuchi, Hirotaka. "Fast Retailing Group." Harvard Business School Case 711-496, April 2011. (Revised October 2012.)