Background Note | HBS Case Collection | March 2011 (Revised September 2011)

Everyone and Everything is Online

by Stephen P. Bradley and Nancy Bartlett


The twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in record numbers, spending a greater percentage of their time, and conducting more and more activities including communications, learning, entertainment, and social interaction. Digital technologies and broadband radically revolutionized the value equation for many industries, giving more influence and power to the individual.

Keywords: Communication Technology; Learning; Entertainment; Power and Influence; Web; Value; Web Services Industry;


Bradley, Stephen P., and Nancy Bartlett. "Everyone and Everything is Online." Harvard Business School Background Note 711-494, March 2011. (Revised September 2011.)