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• Case | HBS Case Collection | 2013

  SaferTaxi: Connecting Taxis and Passengers in South America

  Peter Coles and Benjamin Edelman

  SaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings—and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light of regulatory requirements, and some existing taxi booking vendors feel threatened by SaferTaxi's efforts to enter the market. As SaferTaxi attempts to satisfy these diverse constituents, international competition looms. What should SaferTaxi's founders do next?

  Keywords: taxi booking; smartphone; Transportation Networks; Network Effects; Laws and Statutes; South America; Argentina; Brazil; Chile;

  Citation:

  Coles, Peter, and Benjamin Edelman. "SaferTaxi: Connecting Taxis and Passengers in South America." Harvard Business School Case 913-041, April 2013. (request a courtesy copy.)

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• Case | HBS Case Collection | 2012 (Revised from original 2012 version)

  Pricing and Partnership at Zillow, Inc.

  Peter Coles and Benjamin Edelman

  As Zillow's real estate search service gains user adoption, some real estate professionals question Zillow's policies, fees, and power. Dissatisfied real estate professionals could remove listings from Zillow, reducing the service's value to users. Should Zillow adjust its approach in order to address complaints?

  Keywords: Business Strategy; Multi-Sided Platforms; Property; United States;

  Citation:

  Coles, Peter, and Benjamin Edelman. "Pricing and Partnership at Zillow, Inc." Harvard Business School Case 913-021, November 2012. (Revised from original November 2012 version.)

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• Teaching Note | HBS Case Collection | 2012

  On Two Wheels in Paris: The Vélib' Bicycle-Sharing Program (TN)

  Peter Coles

  Keywords: Bicycle Transportation; Bicycle Industry; Paris;

  Citation:

  Coles, Peter. "On Two Wheels in Paris: The Vélib' Bicycle-Sharing Program (TN)." Harvard Business School Teaching Note 913-013, September 2012.

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