Case | HBS Case Collection | 2011
by Hirotaka Takeuchi and Carin-Isabel Knoop
Shimano, known as the Intel of the bicycle business, is contemplating on investing in a new growth market, namely the comfort bicycle market.
Keywords: Business Growth and Maturation; Interactive Communication; Knowledge Use and Leverage; Industry Growth; Expansion; Bicycle Industry;
Citation:
Takeuchi, Hirotaka, and Carin-Isabel Knoop. "Shimano: The Intel of the Bicycle Business." Harvard Business School Case 711-460, April 2011.
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Case | HBS Case Collection | 2013
Unilever's Paul Polman: Developing Global Leaders
Bill George, Krishna G. Palepu, Carin-Isabel Knoop and Matthew Preble
Teaching Note | HBS Case Collection | 2013
Mutti Spa
Jose B. Alvarez, Carin-Isabel Knoop, Aldo Sesia and Mary Shelman
Keywords: Agribusiness; brands and branding; food; Brands and Branding; Food and Beverage Industry; Italy;
Domaines Barons de Rothschild (Lafite): Plus ça change... (TN)
Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop