Case | HBS Case Collection | March 2011 (Revised November 2013)

The Dutch Flower Cluster

by Michael E. Porter, Jorge Ramirez-Vallejo and Fred van Eenennaam


Describes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in China, Colombia, Ecuador, and Kenya, the four other major international competitors.

Keywords: Globalization; Auctions; Industry Clusters; Competition; Competitive Advantage; Agriculture and Agribusiness Industry; Netherlands;


Porter, Michael E., Jorge Ramirez-Vallejo, and Fred van Eenennaam. "The Dutch Flower Cluster." Harvard Business School Case 711-507, March 2011. (Revised November 2013.)