Case | HBS Case Collection | 2012 (Revised from original 2011 version)

Caesars Entertainment: CodeGreen

by George Serafeim, Robert G. Eccles and Tiffany A. Clay

Abstract

The case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction.

Keywords: Customer Satisfaction; Employees; Corporate Social Responsibility and Impact; Environmental Sustainability; Motivation and Incentives; Accommodations Industry; Entertainment and Recreation Industry;

Citation:

Serafeim, George, Robert G. Eccles, and Tiffany A. Clay. "Caesars Entertainment: CodeGreen." Harvard Business School Case 111-115, August 2012. (Revised from original March 2011 version.)