Article | Harvard Business Review | May 2011

Effective Managers Say the Same Thing Twice (or More)

by Tsedal Neeley and Paul Leonardi


How do effective managers get employees to act promptly? New research suggests that it's by making their requests at least twice. Though you may think redundancy is unnecessary and even a waste of time, a new study indicates that it helps your message cut through today's information overload.

Keywords: Interpersonal Communication; Employees; Management Style; Performance Improvement;


Neeley, Tsedal, and Paul Leonardi. "Effective Managers Say the Same Thing Twice (or More)." Harvard Business Review 89, no. 5 (May 2011): 38–39.