Article | Journal of Management Development | 2011

Rethinking the MBA: Business Education at a Crossroads

by Srikant M. Datar, David A. Garvin and Patrick Cullen


The paper seeks to examine major challenges facing MBA programs and to argue that they will have to reconsider their value proposition. It aims to explore effective curricular and programmatic responses as opportunities for MBA programs to innovate. The paper also aims to call for collective action across the business school field to effectively address these challenges.

Keywords: Business Education; Curriculum and Courses; Innovation and Invention; Problems and Challenges; Value Creation;


Datar, Srikant M., David A. Garvin, and Patrick Cullen. "Rethinking the MBA: Business Education at a Crossroads." Journal of Management Development 30, no. 5 (2011): 451–462.