Firm Performance, Top Management and Minority Hiring: African‐American Coaches in the NFL, 1970‐2007
Studies of minority hiring have found that low-status firms are more likely to hire minority candidates. However, most work has examined hiring for entry and mid-level positions, not senior management, which differs in the level of 1) uncertainty regarding the optimal qualifications; 2) external evaluation; 3) accountability for overall performance. Given these differences, we hypothesize that legitimacy and risk concerns moderate the relationship between firm status and minority hiring. Using data from the NFL (1970-2007), we find that good teams more often hire minority head coaches, and bad teams more often hire minority assistant coaches.
Keywords: Performance Evaluation;
Risk and Uncertainty;