Supplement | HBS Case Collection | 2011

Padraig O'Ceidigh and Aer Arann: Building a Business in the Context of a Life - What Happened

by Janet J. Kraus and Shirley Spence

Abstract

Provides an epilogue to the problem posed in the companion case: what to do in the face of potential liquidation?

Keywords: Natural Disasters; Crisis Management; Air Transportation; Entrepreneurship; Management Teams; Business or Company Management; Success; Decision Making; Air Transportation Industry; Republic of Ireland;

Format: Print

2 pages

Purchase

Citation:

Kraus, Janet J., and Shirley Spence. "Padraig O'Ceidigh and Aer Arann: Building a Business in the Context of a Life - What Happened." Harvard Business School Supplement 811-090, March 2011.

HealthCraft's three founders are about to craft their founding agreement and split the equity among themselves. Uncertainty lingers over each member's future contributions, though—how is the team to devise a durable and effective split? Ever since consultant Kevin Rumsfeld conceived of the idea for HealthCraft, he had worked resolutely to begin building the company by recruiting a talented colleague to help with marketing and fundraising, and a junior member of one of his project teams to help him build the product. All three had been enthusiastically working on HealthCraft part-time for the last few months, contributing from personal savings to build a prototype. But now the pressure is on to discuss and finalize a founding agreement. What should they include in the agreement, and how should they structure their equity split?

Rose Carpenter is a successful entrepreneur who is considering the personal implications of leaving the business she created to pursue her own interests.

General Information

Academic Programs

Alumni

Faculty & Research

Recruit

Resources

Faculty & Research

Padraig O'Ceidigh and Aer Arann: Building a Business in the Context of a Life - What Happened

Abstract

About the Author

More from the Author

Contact

Related Links

Resources