Background Note | HBS Case Collection | March 2011

Pitching Business Opportunities

by Lynda M. Applegate, William R. Kerr and Alexis Brownell


This note can be used to develop a business plan pitch for a new venture.

Keywords: Business Plan; Business Startups; Spoken Communication; Competency and Skills; Entrepreneurship;


Applegate, Lynda M., William R. Kerr, and Alexis Brownell. "Pitching Business Opportunities." Harvard Business School Background Note 811-086, March 2011.