Background Note | HBS Case Collection | March 2011 (Revised August 2014)

Social Media in Health Care

by Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang


This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models.

Keywords: Business Model; Health Care and Treatment; Market Platforms; Social and Collaborative Networks; Health Industry;


Herzlinger, Regina E., Selin Gunal Tyler, and Charles C. Huang. "Social Media in Health Care." Harvard Business School Background Note 311-093, March 2011. (Revised August 2014.)