Background Note | HBS Case Collection | 2012 (Revised from original 2011 version)
by Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang
This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models.
Keywords: Business Model; Health Care and Treatment; Market Platforms; Social and Collaborative Networks; Health Industry;
Citation:
Herzlinger, Regina E., Selin Gunal Tyler, and Charles C. Huang. "Social Media in Health Care." Harvard Business School Background Note 311-093, August 2012. (Revised from original March 2011 version.)
Social Media in Health Care
Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang
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