Teaching Note | HBS Case Collection | March 2011 (Revised October 2013)

Battle of the Bulge: Innovating in Obesity Treatment

by Regina E. Herzlinger

Abstract

Teaching Note for #304-009 and #305-027.

Keywords: Cost; Health Disorders; Health Care and Treatment; Performance Evaluation; Health Industry;

Citation:

Herzlinger, Regina E. "Battle of the Bulge: Innovating in Obesity Treatment." Harvard Business School Teaching Note 311-095, March 2011. (Revised October 2013.)