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Case
| HBS Case Collection
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2012
(Revised from original 2011 version)
Shanghai Zhangjiang Hi-Tech Park Development Co., Ltd.
by
Robert G. Eccles, Catherine Zhang, Cheng-hua Tzeng, Liang Cheng and Penelope Rossano
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Abstract
This case is about the establishment, growth, and direction of the Shanghai Zhangjiang Hi-Tech Park ("Zhangjiang Park"), which is located in the Pudong New Area of Shanghai. Considered to be one of the most competitive hi-tech industry clusters in China, the combined business strategy of Shanghai Zhangjiang Hi-Tech Park Development Co., Ltd. ("Zhangjiang Hi-Tech"), a key operator of Zhangjiang Park, included real estate development, hi-tech investment, and integrated services. As of the time of the case, members of the Board of Directors of Zhangjiang Hi-Tech were faced with open questions such as how Zhangjiang Park would be able to maintain its sustainable competitiveness in comparison with other hi-tech and industrial parks in China. Board members were also concerned with how Zhangjiang Hi-Tech would be able to meet the needs of both capital market and regional development.
Keywords: Industry Clusters;
Technology;
Capital Markets;
Urban Development;
Buildings and Facilities;
Competition;
Business Strategy;
Governing and Advisory Boards;
Technology Industry;
Real Estate Industry;
Shanghai;