Publications
Publications
- March 2011 (Revised June 2011)
- HBS Case Collection
Poweo: David and Goliath in the French Electricity Market
By: Noel Maurer and Elisa Farri
Abstract
Charles Beigbeder, the president and founder of Poweo, an alternative electricity and gas operator in France, needs to decide on the company's strategy in light of electricity deregulation and the dominant position of Électricité de France (EDF) in the French market. Can Poweo successfully compete against EDF, with its giant installed nuclear base, and will competition bring benefits to French consumers?
Keywords
Energy Generation; Competitive Strategy; Competition; Privatization; Monopoly; Market Entry and Exit; Energy Industry; France
Citation
Maurer, Noel, and Elisa Farri. "Poweo: David and Goliath in the French Electricity Market." Harvard Business School Case 711-037, March 2011. (Revised June 2011.)