Case | HBS Case Collection | March 2011 (Revised June 2011)

Poweo: David and Goliath in the French Electricity Market

by Noel Maurer and Elisa Farri

Abstract

Charles Beigbeder, the president and founder of Poweo, an alternative electricity and gas operator in France, needs to decide on the company's strategy in light of electricity deregulation and the dominant position of Électricité de France (EDF) in the French market. Can Poweo successfully compete against EDF, with its giant installed nuclear base, and will competition bring benefits to French consumers?

Keywords: Energy Generation; Competitive Strategy; Competition; Privatization; Monopoly; Market Entry and Exit; Energy Industry; France;

Citation:

Maurer, Noel, and Elisa Farri. "Poweo: David and Goliath in the French Electricity Market." Harvard Business School Case 711-037, March 2011. (Revised June 2011.)