Article | Journal of Business-to-Business Marketing | fall 1998

The Pedagogy of Executive Education in Business Markets

by V. K. Rangan, Das Narayandas and Gerald Zaltman

Keywords: Teaching; Higher Education; Markets; Business Ventures;

Citation:

Rangan, V. K., Das Narayandas, and Gerald Zaltman. "The Pedagogy of Executive Education in Business Markets." Journal of Business-to-Business Marketing (fall 1998).