Case | HBS Case Collection | 2011
by Thomas R. Eisenmann, William A. Sahlman and Evan W. Richardson
In late 2010, Silicon Valley-based Chegg, the leading online college textbook rental company, is scaling rapidly. The case recounts Chegg's history from its origins as a distant competitor to Craigslist in college classified listings through a pivot into textbook rental followed by a period of explosive growth. Resulting challenges in scaling warehouse operations, customer service, and information technology are described, along with efforts to professionalize sourcing/pricing and product management functions. The case closes with questions about how Chegg should respond to the pending transition from printed textbooks to electronic textbooks.
Keywords: Change Management; Higher Education; Entrepreneurship; Books; Growth and Development Strategy; Growth Management; Service Operations; Renting or Rental; Online Technology; Education Industry; Service Industry; California;
Citation:
Eisenmann, Thomas R., William A. Sahlman, and Evan W. Richardson. "Chegg: Textbook Rental Takes Flight." Harvard Business School Case 811-077, February 2011.
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Case | HBS Case Collection | 2013 (Revised from original 2012 version)
TerraPower
William A. Sahlman, Ramana Nanda, Joseph B. Lassiter III and James McQuade
Keywords: nuclear power; entrepreneurial finance; venture capital; Financing and Loans; Energy Industry; United States; China; India;
Case | HBS Case Collection | 2013 (Revised from original 2013 version)
CloudFlare, Inc.: Running Hot?
Thomas R. Eisenmann and Alex Godden
Keywords: Management Practices and Processes; Employee Relationship Management; Organizational Structure; Organizational Culture; Organizational Change and Adaptation; Growth Management; Web Sites; Entrepreneurship; Resignation and Termination; Business Startups; Information Technology Industry; Web Services Industry; California;
Supplement | HBS Case Collection | 2013 (Revised from original 2013 version)
MuMaté (B-2): Confidential for Cantor
Keywords: negotiation;