Teaching Note | HBS Case Collection | February 2011

Porsche: The Cayenne Launch (TN)

by John Deighton and Jill Avery

Abstract

Teaching Note for 511-068.

Keywords: Brands and Branding; Sports; Product Development; Value; Safety; Online Technology; Communication Technology; Auto Industry;

Citation:

Deighton, John, and Jill Avery. "Porsche: The Cayenne Launch (TN)." Harvard Business School Teaching Note 511-069, February 2011.