Teaching Note | HBS Case Collection | February 2011 (Revised August 2012)

Emotiv Systems Inc.: It's the Thoughts that Count (TN)

by Elie Ofek and Natalie Kindred

Abstract

Teaching Note for 510050.

Keywords: Product Launch; Technological Innovation; Software; Decision Choices and Conditions; Games, Gaming, and Gambling; Marketing Channels; Price;

Citation:

Ofek, Elie, and Natalie Kindred. "Emotiv Systems Inc.: It's the Thoughts that Count (TN)." Harvard Business School Teaching Note 511-072, February 2011. (Revised August 2012.)