Teaching Note | HBS Case Collection | February 2011 (Revised October 2011)

Online Marketing at Big Skinny

by Benjamin Edelman and Scott Kominers

Abstract

Teaching Note for 911033.

Keywords: Marketing; Online Advertising;

Citation:

Edelman, Benjamin, and Scott Kominers. "Online Marketing at Big Skinny." Harvard Business School Teaching Note 911-034, February 2011. (Revised October 2011.)