Publications
Publications
- January 2011 (Revised October 2012)
- HBS Case Collection
Strengths Become Weaknesses: Cognitive Biases in Founder Decision-Making
By: Noam T. Wasserman and Kyle Anderson
Abstract
This note combines vignettes and scholarly research to outline the cognitive biases and decision-making strategies that influence key decisions in the founding process. It is argued that the same biases which provide early benefits can later prove to be a weakness for the startup, and that founders must learn to identify their biases and work to balance them out with sound advice and dispassionate analysis.
Keywords
Citation
Wasserman, Noam T., and Kyle Anderson. "Strengths Become Weaknesses: Cognitive Biases in Founder Decision-Making." Harvard Business School Background Note 811-068, January 2011. (Revised October 2012.)