| HBS Case Collection
(Revised October 2012)
Strengths Become Weaknesses: Cognitive Biases in Founder Decision-Making
This note combines vignettes and scholarly research to outline the cognitive biases and decision-making strategies that influence key decisions in the founding process. It is argued that the same biases which provide early benefits can later prove to be a weakness for the startup, and that founders must learn to identify their biases and work to balance them out with sound advice and dispassionate analysis.
Keywords: Decision Making;
Cognition and Thinking;