Case | HBS Case Collection | January 2011

Mochi Media

by Thomas R. Eisenmann and Amit Jain

Abstract

In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and advertisers. The case describes the company's history from conception through 2009, when strategic options include broadening beyond Flash games into iPhone-, Android- and Facebook-based games, and vertically integrating into the game aggregator role, which would capture more value but put Mochi into direct competition with platform partners.

Keywords: Business Model; Business Startups; Games, Gaming, and Gambling; Entrepreneurship; Growth and Development Strategy; Network Effects; Multi-Sided Platforms; Partners and Partnerships; Competition;

Citation:

Eisenmann, Thomas R., and Amit Jain. "Mochi Media." Harvard Business School Case 811-056, January 2011.