| HBS Case Collection
(Revised from original 2011 version)
Dropbox: "It Just Works"
Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartphone manufacturers.
Keywords: Business Model;
Growth and Development Strategy;
Management Practices and Processes;
Eisenmann, Thomas R., Michael Pao, and Lauren Barley. Dropbox: "It Just Works". Harvard Business School Case 811-065, January 2012. (Revised from original January 2011 version.)