Case | HBS Case Collection | January 2011 (Revised September 2012)


by Timothy A. Luehrman and David Lane


This case consists primarily of excerpts from term sheets and prospectuses for six securities offerings made by US companies during 2009-2010, just after the financial crisis and recession of 2008-09. There are three issues of senior unsecured notes, one floating rate note, one equity offering, and one convertible note. The issuers are Microsoft, Coca Cola Enterprises, Norfolk Southern, IBM, Ford Motor, and Cephalon.

Keywords: Financial Crisis; Equity; Debt Securities; Bonds; Motivation and Incentives; United States;


Luehrman, Timothy A., and David Lane. "Tombstones." Harvard Business School Case 211-063, January 2011. (Revised September 2012.)