Case | HBS Case Collection | 2012 (Revised from original 2011 version)

The Globalization of the NFL

by Juan Alcacer and Mary Furey

Abstract

By 2010, the National Football League (NFL) was still having trouble attracting both a global roster and fan base despite systemized attempts at internationalizing since 1989. Why? Was it simply a bad idea to try to export football, a sport that many considered uniquely American? Or was it a good idea that had been poorly executed?

Keywords: Global Strategy; Sports; Failure; Sports Industry; United States;

Citation:

Alcacer, Juan, and Mary Furey. "The Globalization of the NFL." Harvard Business School Case 711-455, October 2012. (Revised from original January 2011 version.)