Case | HBS Case Collection | January 2011 (Revised October 2012)

The Globalization of the NFL

by Juan Alcacer and Mary Furey

Abstract

By 2010, the National Football League (NFL) was still having trouble attracting both a global roster and fan base despite systemized attempts at internationalizing since 1989. Why? Was it simply a bad idea to try to export football, a sport that many considered uniquely American? Or was it a good idea that had been poorly executed?

Keywords: Global Strategy; Sports; Failure; Sports Industry; United States;

Citation:

Alcacer, Juan, and Mary Furey. "The Globalization of the NFL." Harvard Business School Case 711-455, January 2011. (Revised October 2012.)