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(Revised from original 2011 version)
The Globalization of the NFL
By 2010, the National Football League (NFL) was still having trouble attracting both a global roster and fan base despite systemized attempts at internationalizing since 1989. Why? Was it simply a bad idea to try to export football, a sport that many considered uniquely American? Or was it a good idea that had been poorly executed?
Keywords: Global Strategy;
Alcacer, Juan, and Mary Furey. "The Globalization of the NFL." Harvard Business School Case 711-455, October 2012. (Revised from original January 2011 version.)