Case | HBS Case Collection | January 2011


by Thomas R. Eisenmann and Lauren Barley


In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to boost the odds of successfully raising another venture capital round for his nine month-old Facebook dating application. The case recounts the process of launching a consumer internet startup, from idea conception through initial efforts to validate the concept, followed by product launch and subsequent business model "pivots."

Keywords: Business Model; Business Startups; Entrepreneurship; Venture Capital; Product Launch; Social and Collaborative Networks; Internet;


Eisenmann, Thomas R., and Lauren Barley. "Triangulate." Harvard Business School Case 811-055, January 2011.