Case | HBS Case Collection | December 2010 (Revised February 2012)

Vodafone in Japan (A)

by Juan Alcacer, Mary Furey and Mayuka Yamazaki


Despite a rough start in the Japanese telecom market, by late 2003, Vodafone seemed to have weathered the storm, largely based on the strength of their mobile phone unit. But was it simply the calm before the storm?

Keywords: Business Subsidiaries; Global Strategy; Knowledge Acquisition; Adaptation; Diversification; Expansion; Telecommunications Industry; Japan;


Alcacer, Juan, Mary Furey, and Mayuka Yamazaki. "Vodafone in Japan (A)." Harvard Business School Case 711-464, December 2010. (Revised February 2012.)