Teaching Note | HBS Case Collection | December 2010

VeeV on the Rocks? (TN)

by Christopher Marquis, Joshua D. Margolis and Bobbi Thomason

Abstract

Teaching Note for 410006.

Keywords: Quality; Ownership Stake; Growth and Development; Problems and Challenges; Corporate Social Responsibility and Impact; Brands and Branding; Food and Beverage Industry;

Citation:

Marquis, Christopher, Joshua D. Margolis, and Bobbi Thomason. "VeeV on the Rocks? (TN)." Harvard Business School Teaching Note 411-076, December 2010.