Case | HBS Case Collection | December 2010 (Revised February 2013)

Logoplaste: Global Growing Challenges

by Juan Alcacer and Anthony John Morrison Leitao

Abstract

In 2010, Logoplaste, a top 10 manufacturer of rigid plastic containers, was debating a more dramatic expansion strategy as a means to guarantee the company's continued success. The company, which began with a few plants in Portugal in the 1990s, now had 60 plants across five continents and was a valued partner to large multinational consumer goods companies, many of whom were pressuring Logoplaste to expand.

Keywords: Business Growth and Maturation; Global Range; Global Strategy; Partners and Partnerships; Expansion;

Citation:

Alcacer, Juan, and Anthony John Morrison Leitao. "Logoplaste: Global Growing Challenges." Harvard Business School Case 711-411, December 2010. (Revised February 2013.)