Supplement | HBS Case Collection | December 2010

eBay Partner Network - slide supplement

by Benjamin Edelman

Abstract

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale for outsourcing online marketing efforts to independent affiliates. The case presents the history and development of ePN, ePN's importance to eBay, and the mechanics of online affiliate marketing.

Keywords: History; Job Cuts and Outsourcing; Online Technology; Markets; Marketing Channels; Negotiation Participants; Marketing; Compensation and Benefits; Service Industry;

Citation:

Edelman, Benjamin. "eBay Partner Network - slide supplement." Harvard Business School PowerPoint Supplement 911-039, December 2010.