Publications
Publications
- December 2010 (Revised June 2014)
- HBS Case Collection
eBay Partner Network — slide supplement
By: Benjamin Edelman
Abstract
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale for outsourcing online marketing efforts to independent affiliates. The case presents the history and development of ePN, ePN's importance to eBay, and the mechanics of online affiliate marketing.
Keywords
History; Job Cuts and Outsourcing; Internet and the Web; Markets; Marketing Channels; Negotiation Participants; Marketing; Compensation and Benefits; Service Industry
Citation
Edelman, Benjamin. "eBay Partner Network — slide supplement." Harvard Business School PowerPoint Supplement 911-039, December 2010. (Revised June 2014.)