Supplement | HBS Case Collection | December 2010

Ad Classification at Right Media - pre-class slides - supplement

by Benjamin Edelman

Abstract

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.

Keywords: Online Advertising; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Media; Advertising Industry; Media and Broadcasting Industry;

Citation:

Edelman, Benjamin. "Ad Classification at Right Media - pre-class slides - supplement." Harvard Business School PowerPoint Supplement 911-037, December 2010.