Other Unpublished Work | 2015

Viral Videos: The Dynamics of Online Video Advertising Campaigns

by Lingling Zhang, Clarence Lee and Anita Elberse

Keywords: Online Advertising; Advertising Campaigns;

Citation:

Zhang, Lingling, Clarence Lee, and Anita Elberse. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." March 2015. (In preparation for resubmission at Marketing Science.)