Other Unpublished Work | 2013

Viral Videos: The Dynamics of Online Video Advertising Campaigns

by Anita Elberse, Clarence Lee and Lingling Zhang

Keywords: Online Advertising; Advertising Campaigns;

Citation:

Elberse, Anita, Clarence Lee, and Lingling Zhang. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." 2013. (Invited for resubmission at Marketing Science.)