Article | MSI Reports: Working Paper Series | 2007

Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales

by Anita Elberse and Felix Oberholzer-Gee

Keywords: Media; Sales;

Citation:

Elberse, Anita, and Felix Oberholzer-Gee. "Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales." MSI Reports: Working Paper Series 4 (2007): 49–72. (Featured in HBS Working Knowledge.)