Case | HBS Case Collection | November 2010 (Revised February 2011)

Hollywood in India: Protecting Intellectual Property (A)

by Lakshmi Iyer and Namrata Arora

Abstract

In January 2010, Fox Star Studios is preparing to release the Bollywood film My Name is Khan in Indian and international markets. What strategies should the company adopt to protect their intellectual property? How much should the company invest in anti-piracy initiatives? Should releases be restricted only to more secure digital screens? Should the company be concerned about the frequent comparisons of the movie with Forrest Gump, in light of several recent cases of Hollywood studios suing Bollywood producers for plagiarism?

Keywords: Crime and Corruption; Copyright; Lawsuits and Litigation; Emerging Markets; Business Strategy; Motion Pictures and Video Industry; India;

Citation:

Iyer, Lakshmi, and Namrata Arora. "Hollywood in India: Protecting Intellectual Property (A)." Harvard Business School Case 711-017, November 2010. (Revised February 2011.)