Case | HBS Case Collection | November 2010 (Revised August 2013)

Chrysler Fiat 2009

by J. Bruce Harreld, Paul W. Marshall and David Lane

Abstract

In spring 2009, Chrysler entered a prepackaged bankruptcy and exited 40 days later in a deal with Fiat, the U.S. Treasury, and the UAW that kept the automaker alive. Looking forward, what was necessary for Chrysler to move beyond the life support it had received? What was possible? Looking back, how should the company's restructuring be assessed?

Keywords: Restructuring; Leadership Development; Alliances; Business Strategy; Growth and Development Strategy; Business Growth and Maturation; Financial Condition; Auto Industry;

Citation:

Harreld, J. Bruce, Paul W. Marshall, and David Lane. "Chrysler Fiat 2009." Harvard Business School Case 811-030, November 2010. (Revised August 2013.)