Case | HBS Case Collection | November 2010 (Revised May 2012)

Innovating into Active ETFs: Factor Funds Capital Management LLC

by Kenneth A. Froot, Lauren Cohen and Scott Waggoner


Kishore Karunakaran, President and COO of FFCM, faces a variety of challenges in launching an innovative investment management business in the rapidly evolving ETF space.

Keywords: investment management; institutional investments; entrepreneurial finance; Financial Management; Innovation Strategy; Corporate Entrepreneurship; Capital Markets; Investment Funds; Financial Strategy; Management Teams; Financial Services Industry; Boston;


Froot, Kenneth A., Lauren Cohen, and Scott Waggoner. "Innovating into Active ETFs: Factor Funds Capital Management LLC." Harvard Business School Case 211-031, November 2010. (Revised May 2012.)