Case | HBS Case Collection | November 2010 (Revised April 2011)

WiTricity: Electricity cuts the cord

by William A. Sahlman and Evan Wade Richardson


Eric Giler, WiTricity CEO, must decide how to grow a company based around an untested but potentially ground-breaking technology for wireless electricity transmission.

Keywords: Business Startups; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Wireless Technology; Electronics Industry;


Sahlman, William A., and Evan Wade Richardson. "WiTricity: Electricity cuts the cord." Harvard Business School Case 811-045, November 2010. (Revised April 2011.)