Case | HBS Case Collection | October 2010

The iPhone at IVK

by Richard L. Nolan and Robert D. Austin

Abstract

The CIO addresses a decision to replace salesmen netbook PC's with iPhones, including converting the company's sales and customer applications to the iPhone platform

Keywords: Mobile Technology; Technology Platform; Salesforce Management; Transition; Technology Adoption; Hardware; Software; Change Management;

Citation:

Nolan, Richard L., and Robert D. Austin. "The iPhone at IVK." Harvard Business School Case 911-413, October 2010.