Supplement | HBS Case Collection | October 2010

Global Expansion at Sanford C. Bernstein (B) (Abridged)

by Linda A. Hill and Dana Teppert


Sanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and cross-geography collaboration among the senior research analysts in order to adapt to the challenging realities of global expansion in the financial services industry.

Keywords: Leadership; Problems and Challenges; Global Strategy; Perspective; Adaptation; Expansion; Organizational Culture; Cross-Cultural and Cross-Border Issues; Financial Services Industry; Hong Kong;


Hill, Linda A., and Dana Teppert. "Global Expansion at Sanford C. Bernstein (B) (Abridged)." Harvard Business School Supplement 411-066, October 2010.