| HBS Case Collection
(Revised December 2010)
Global Expansion at Sanford C. Bernstein (A) (Abridged)
Sanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and cross-geography collaboration among the senior research analysts in order to adapt to the challenging realities of global expansion in the financial services industry.
Keywords: Cross-Cultural and Cross-Border Issues;
Globalized Firms and Management;
Financial Services Industry;