| HBS Case Collection
Toyota Motor Corporation: 1990-2010
This case follows Toyota's remarkable growth and geographic expansion from 1990 to 2010 and, in the recalls of 2009 and 2010, poses questions about the impact of that growth. Issues of increasing technological complexity also play a part.
Keywords: Growth and Development;
Problems and Challenges;
Shapiro, Roy D., and Stephanie van Sice. "Toyota Motor Corporation: 1990-2010." Harvard Business School Supplement 611-035, October 2010.