Supplement | HBS Case Collection | October 2010 (Revised December 2015)

Toyota Motor Corporation: 1990-2010

by Roy D. Shapiro and Stephanie van Sice


This case follows Toyota's remarkable growth and geographic expansion from 1990 to 2010 and, in the recalls of 2009 and 2010, poses questions about the impact of that growth. Issues of increasing technological complexity also play a part.

Keywords: Growth and Development; Problems and Challenges; Expansion; Complexity; Technology; Auto Industry;


Shapiro, Roy D., and Stephanie van Sice. "Toyota Motor Corporation: 1990-2010." Harvard Business School Supplement 611-035, October 2010. (Revised December 2015.)