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Background Note
| HBS Case Collection
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2012
(Revised from original 2010 version)
Book Publishing in 2010
by
Stephen P. Bradley and Nancy Bartlett
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Abstract
Legacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the digital book market is discussed. Also includes a general overview of book publishing including the K-12 and College market.
Keywords: Price;
Information Publishing;
Books;
Disruptive Innovation;
Demand and Consumers;
Distribution;
Strategy;
Technology;
Internet;
Publishing Industry;
Citation:
Bradley, Stephen P., and Nancy Bartlett. "Book Publishing in 2010." Harvard Business School Background Note 711-419, January 2012. (Revised from original October 2010 version.)