Case | 2010

New Heritage Doll Company: Capital Budgeting: Brief Case No. 4212.

by Timothy A. Luehrman and Heide Diener Abelli

Abstract

A manufacturer and retailer of specialty doll products must decide which of two projects to fund. The decision requires the student to compute cash flows for the 2 projects, discount values to the present and compare and contrast different project performance measures.

Keywords: Capital Budgeting; Projects; Decision Making; Cash Flow; Performance Evaluation; Production;

Citation:

Luehrman, Timothy A., and Heide Diener Abelli. "New Heritage Doll Company: Capital Budgeting: Brief Case No. 4212." Watertown, MA: Harvard Business Publishing Case, 2010.