New Heritage Doll Company: Capital Budgeting: Brief Case No. 4212.
A manufacturer and retailer of specialty doll products must decide which of two projects to fund. The decision requires the student to compute cash flows for the 2 projects, discount values to the present and compare and contrast different project performance measures.
Keywords: Capital Budgeting;
Luehrman, Timothy A., and Heide Diener Abelli. "New Heritage Doll Company: Capital Budgeting: Brief Case No. 4212." Watertown, MA: Harvard Business Publishing Case, 2010.